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February 1, 2004Journal of Interactive Marketing5,882 citations

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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THThorsten Hennig‐ThurauKGKevin P. GwinnerGWGianfranco Walsh

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Hennig‐Thurau et al. (2004) studied this question.

synapsesocial.com/papers/69d6ad5efca0359822aa7ff3https://doi.org/10.1002/dir.10073
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