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September 1, 2012Public Opinion Quarterly2,713 citations

Affect, Not Ideology

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SIShanto IyengarGSGaurav SoodYLYphtach Lelkes

Key Points

  • This analysis explores the nature of polarization, arguing that affect towards opponents is more significant than policy changes.
  • We analyzed data from various sources to assess partisan attitudes and their relationship with policy preferences.
  • The study emphasizes social distance as an alternative measure of polarization, rooted in historical concepts.
  • We evaluated the impact of negative campaign messages on partisan perceptions of opponents.
  • Both Republicans and Democrats exhibit increasing dislike for their political opponents, reflecting heightened animosity.
  • Partisan feelings do not consistently align with policy positions, indicating a disconnect between affect and ideology.
  • Exposure to negative campaign messages significantly reinforces biased perceptions of the opposing party.

Abstract

The current debate over the extent of polarization in the American mass public focuses on the extent to which partisans’ policy preferences have moved. Whereas "maximalists" claim that partisans’ views on policies have become more extreme over time (Abramowitz 2010), "minimalists" (Fiorina and Abrams 2009) contend that the majority of Americans remain centrist, and that what little centrifugal movement has occurred reflects sorting, i.e., the increased association between partisanship and ideology. We argue in favor of an alternative definition of polarization, based on the classic concept of social distance (Bogardus 1947). Using data from a variety of sources, we demonstrate that both Republicans and Democrats increasingly dislike, even loathe, their opponents. We also find that partisan affect is inconsistently (and perhaps artifactually) founded in policy attitudes. The more plausible account lies in the nature of political campaigns; exposure to messages attacking the out-group reinforces partisans’ biased views of their opponents.

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Cite This Study

Iyengar et al. (2012) studied this question.

synapsesocial.com/papers/69d71e17d5ad217edb5637c8https://doi.org/10.1093/poq/nfs038
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