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A sample of Australian food lovers yielded data on the meaning of being a foodie, levels of involvement with food, and patterns and preferences related to travel and events. In this paper, we analyse the relationship between being a foodie and various food-related events. The analysis includes a measure of attendance at various types of food event, and preferences for destination experiences including events. This research reveals that food events are a very important component in desired destination experiences. Implications are drawn for food-tourism planning and marketing, and for food-event design and marketing.
Getz et al. (Thu,) studied this question.
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