Artificial Intelligence (AI) is an emerging technological field with immense transformative potential. Within this context, we discuss the diverse ways AI is transforming innovation. We introduce a conceptual framework in which we argue AI plays the following two roles: originator and facilitator of innovation. Additionally, we discuss different applications and implications for innovation theory and practice using a reflection on the traditional innovation process and the front end of innovation perspective. For this, we use the perspectives of AI as technology push, AI as market pull, AI to advance steps in the innovation funnel as well as AI as a contributor to new product development. Finally, we discuss future directions for research in these fields.
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Brem et al. (2021) studied this question.
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