The role prioritization model: How communal men and agentic women can (sometimes) have it all

Abstract Men and women are persistently associated with breadwinning and caregiving roles and related stereotypes. A role prioritization model (RPM) is presented that accounts for the conditions under which penalties and benefits arise due to perceived fulfillment or neglect of communal/caregiving roles (typically associated with women) and agentic/breadwinning roles (typically associated with men). Our model makes unique contributions to understanding gender stereotyping and negative evaluations for stereotype violation (i.e., backlash). First, behaviors suggesting low prioritization of one's traditional gender role—when women appear to neglect caregiving and men neglect breadwinning—produce particularly harsh judgments. Second, behaviors indicating successful balancing of role prioritization (e.g., men who augment breadwinning with communal behavior and women who augment childrearing with agentic behavior) allow avoidance of backlash. The RPM is useful for organizing existing research on gendered perceptions and for understanding perceptions of men and women who violate gender norms to create greater gender equality.