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September 1, 1999Journal of Behavioral Decision Making

Mental accounting matters

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Authors

Richard H. ThalerRichard H. ThalerLeiden University

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Richard H. Thaler (1999) studied this question.

synapsesocial.com/papers/69d754e3ef4aa71f97f30c7fhttps://doi.org/10.1002/(sici)1099-0771(199909)12:3<183::aid-bdm318>3.0.co;2-f
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