What question did this study set out to answer?

Provide practical guidance for researchers on writing engaging, persuasive, and conceptually generative case-based scholarship.

February 1, 2007Academy of Management Journal

Persuasion With Case Studies

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Authors

NSNicolaj SiggelkowUniversity of Pennsylvania

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Implication

Methodological review outlines strategies for persuasive writing in qualitative research, suggesting case studies should generate novel ideas rather than simply contest established theories.

Key Points

Provide practical guidance for researchers on writing engaging, persuasive, and conceptually generative case-based scholarship.
Methodological critique examining writing approaches, reader engagement, and common theoretical limitations in case-based research designs.
Case studies frequently encounter skepticism regarding sample bias, and single-case studies face substantial difficulty sustaining reader engagement unless the subject matter is exceptionally compelling.
Effective case-based inquiries prioritize provoking innovative conceptual thinking and developing new ideas rather than attempting to dismantle established theories that inherently simplify complex realities.

Cite This Study

Nicolaj Siggelkow (2007) studied this question.

synapsesocial.com/papers/69d758edf182769aa8b8a767 https://doi.org/10.5465/amj.2007.24160882

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Implication

Methodological review outlines strategies for persuasive writing in qualitative research, suggesting case studies should generate novel ideas rather than simply contest established theories.

Persuasion With Case Studies

Discussion

Member takes

Implication

Key Points

Cite This Study

Persuasion With Case Studies

Discussion

Member takes

Implication

Key Points

Cite This Study

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