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July 3, 2009Business Strategy and the Environment

Adopting sustainable innovation: what makes consumers sign up to green electricity?

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RORitsuko OzakiUniversity of Sussex

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Ritsuko Ozaki (2009) studied this question.

synapsesocial.com/papers/69d75c7af182769aa8b8aa8dhttps://doi.org/10.1002/bse.650
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