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The paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics have helped optimize sustainable manufacturing by reducing overproduction or underproduction through predicting customer demands. It integrates digital technology to enhance business operations, consumer engagement, supply chains, and coordination, the manufacturing process, energy conservation, efficiency, and environmental conservation and culture to satisfy business needs. Businesses’ failure to embrace digital transformation in this era contributes to their demise. This research paper will analyze and contrast several businesses and the extent of digital transformation’s influence on them during COVID-19. A two-stage study is conducted, the first stage assesses a chosen exemplary business success over three years. The second stage investigates the reasons for success, or otherwise, and the connection to digitalization in the business. Our outcomes suggest that digital transformation strongly influences firms’ effectiveness and survival from a technology-centric and business model standpoint. Some essential generic recommendations are suggested based on the results obtained.
Moghrabi et al. (Tue,) studied this question.
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