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April 1, 2000Journal of Marketing

Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms

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Authors

JBJames R. BrownWest Virginia UniversityCDChekitan S. DevFlorida State UniversityDLDong‐Jin LeeYonsei University

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Brown et al. (2000) studied this question.

synapsesocial.com/papers/69d77e75aa68b335b4f31c66https://doi.org/10.1509/jmkg.64.2.51.17995
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