Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 13, 2008Journal of Marketing Research

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

View Full Paper
Ask AI
Bookmark
Share

Authors

ARAric RindfleischUniversity of Illinois SystemAMAlan J. MalterUniversity of Illinois ChicagoSGShankar GanesanUniversity of Notre Dame

Discussion

Loading...

Member takes

Implication

Key Points

Key points are not available for this paper at this time.

Cite This Study

Rindfleisch et al. (2008) studied this question.

synapsesocial.com/papers/69d78050f07a12db70b8b1b8https://doi.org/10.1509/jmkr.45.3.261
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Comment1986 · 288 citations
  2. 2Estimating Nonresponse Bias in Mail Surveys1977 · 11,974 citations
  3. 3A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes1991 · 1,289 citations
  4. 4Reliability: A Review of Psychometric Basics and Recent Marketing Practices1979 · 619 citations
  5. 5The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits1999 · 5,863 citations