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April 1, 1995Journal of Marketing

The Comparative Advantage Theory of Competition

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Authors

SHShelby D. HuntTexas Tech UniversityRMRobert M. MorganUniversity of Alabama

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Hunt et al. (1995) studied this question.

synapsesocial.com/papers/69d78bd56cc86f5f11b8a345https://doi.org/10.1177/002224299505900201
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