What question did this study set out to answer?

To examine differences in behavioral models and post-implementation continued use intentions between socio-economically advantaged and disadvantaged individuals provided with free municipal internet access.

March 1, 2008MIS QuarterlyOpen Access

Understanding Digital Inequality: Comparing Continued Use Behavioral Models of the Socio-Economically Advantaged and Disadvantaged1

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To examine differences in behavioral models and post-implementation continued use intentions between socio-economically advantaged and disadvantaged individuals provided with free municipal internet access.
Evaluated residents with direct usage experience during the LaGrange Internet TV initiative, which provided free cable-television-based internet access.
Applied an extended decomposed theory of planned behavior framework incorporating personal network exposure to compare behavioral pathways across socio-economic strata.
Demonstrated distinct behavioral models governing technology continuation between socio-economically advantaged and disadvantaged groups.
Socio-economically advantaged users exhibited a significantly stronger behavioral response to personal network exposure.
Disadvantaged users' continued use intentions were driven more powerfully by enjoyment, ICT confidence, availability, and perceived behavioral control.

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Implication

Empirical study reveals distinct drivers of continued technology use in socio-economically diverse residents, highlighting divergent strategies to bridge digital inequality.

Cite This Study

Hsieh et al. (2008) studied this question.

synapsesocial.com/papers/69d7b6401f14cb2b27b8a7c0 https://doi.org/10.2307/25148830

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Implication

Empirical study reveals distinct drivers of continued technology use in socio-economically diverse residents, highlighting divergent strategies to bridge digital inequality.

Understanding Digital Inequality: Comparing Continued Use Behavioral Models of the Socio-Economically Advantaged and Disadvantaged1

Key Points

Discussion

Implication

Cite This Study

Understanding Digital Inequality: Comparing Continued Use Behavioral Models of the Socio-Economically Advantaged and Disadvantaged1

Key Points

Discussion

Implication

Cite This Study

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