Experimental series demonstrates that distant future choices prioritize desirability over feasibility in students, indicating that temporal distance shifts cognitive construal to abstract goals.
Temporal construal theory states that distant future situations are construed on a higher level (i.e., using more abstract and central features) than near future situations. Accordingly, the theory suggests that the value associated with the high-level construal is enhanced over delay and that the value associated with the low-level construal is discounted over delay. In goal-directed activities, desirability of the activity's end state represents a high-level construal, whereas the feasibility of attaining this end state represents a low-level construal. Study 1 found that distant future activities were construed on a higher level than near future activities. Studies 2 and 3 showed that decisions regarding distant future activities, compared with decisions regarding near future activities, were more influenced by the desirability of the end state and less influenced by the feasibility of attaining the end state. Study 4 presented students with a real-life choice of academic assignments varying in difficulty (feasibility) and interest (desirability). In choosing a distant future assignment, students placed relatively more weight on the assignment's interest, whereas in choosing a near future assignment, they placed relatively more weight on difficulty. Study 5 found that distant future plans, compared with near future plans, were related to desirability of activities rather than to time constraints. In everyday life, people judge and make decisions about
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Liberman et al. (1998) studied this question.
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