Entrepreneurial learning in online communities

When entrepreneurs go online to learn, new research shows how online communities provide entrepreneurs with diverse learning spaces for developing ideas, learning new skills, and coping with the uncertainties of being an entrepreneur. Entrepreneurs increasingly use social media for doing business, but can they also use it to learn about doing business? In this article, we investigate this question by studying an online community of entrepreneurs on Reddit called r/startups, in which entrepreneurs exchange experiences and help each other with questions and issues. We show that entrepreneurial learning is taking place in five forms of learning conversations, which are situated in four learning contexts that differ from each other, from a classroom with a student-teacher dynamic, a collab space where entrepreneurs collect ideas and develop new skills and knowledge, a club context in which they challenge each other, and a care context in which they can bring their fears and uncertainties. Our findings show how entrepreneurship practitioners can make use of online communities, encouraging teaching and policy to pay more attention to how entrepreneurs work digitally.