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June 1, 2006Risk Analysis

The Role of the Affect and Availability Heuristics in Risk Communication

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Authors

CKCarmen KellerZHAW Zurich University of Applied SciencesMSMichael SiegristAustralian National UniversityHGHeinz GutscherUniversity of Zurich

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Cite This Study

Keller et al. (2006) studied this question.

synapsesocial.com/papers/69d81ba53eff0c9dfaae3692https://doi.org/10.1111/j.1539-6924.2006.00773.x
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