What question did this study set out to answer?

To examine the factors influencing green hotel visit intentions among Chinese Generation Z consumers using an extended Theory of Planned Behavior model incorporating multidimensional green perceived value.

January 21, 2024SHILAP Revista de lepidopterologíaOpen Access

Understand the Chinese Z Generation consumers’ Green hotel visit intention: An Extended Theory of Planned Behavior Model

View Full Paper

Ask AI

Bookmark

Authors

HWHaodong WuSun Yat-sen University WWWeizheng WangShandong University YTYinying TaoTongji University

Discussion

Member takes

Implication

Cross-sectional survey reveals functional and emotional values drive green hotel visit intentions in Generation Z, highlighting actionable marketing targets for sustainable hospitality.

Key Points

To examine the factors influencing green hotel visit intentions among Chinese Generation Z consumers using an extended Theory of Planned Behavior model incorporating multidimensional green perceived value.
Administered a questionnaire survey to 436 Chinese Generation Z participants.
Analyzed structural relationships and behavioral predictors using structural equation modeling.
Functional value significantly shaped green hotel visit intentions as a primary driver.
Emotional value and subjective norms exerted significant positive influences on visit intentions.
Social value did not demonstrate a statistically significant driving effect on visit intentions.

Cite This Study

Wu et al. (2024) studied this question.

synapsesocial.com/papers/69d8921ad56ca42147d18cd7 https://doi.org/10.1016/j.heliyon.2024.e25067

View Full Paper

Ask AI

Bookmark

Implication

Cross-sectional survey reveals functional and emotional values drive green hotel visit intentions in Generation Z, highlighting actionable marketing targets for sustainable hospitality.

Understand the Chinese Z Generation consumers’ Green hotel visit intention: An Extended Theory of Planned Behavior Model

Discussion

Member takes

Implication

Key Points

Cite This Study

Understand the Chinese Z Generation consumers’ Green hotel visit intention: An Extended Theory of Planned Behavior Model

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider