Demonstrates effective pricing strategies in a dynamic setting using learning algorithms, suggesting improved outcomes.
This paper addresses a dynamic multi-period pricing problem that incorporates time-varying contextual information and inventory constraints. Sales are modeled as a function of both price and a multidimensional context vector, which may include factors such as customer location, income, loyalty, competitor prices, and promotional activity. This formulation captures complex market dynamics over a finite selling horizon. The problem is formulated as a quadratic programming model, and two alternative solution approaches are proposed. The first uses a multivariate regression model to approximate the sales function linearly, allowing an exact quadratic programming solution that serves as a benchmark. The second is a ‘learnheuristic’ algorithm that combines a nonlinear sales learning model with metaheuristic optimization to generate high-quality pricing strategies under realistic operational constraints. Computational experiments demonstrate the effectiveness of the proposed learnheuristic approach.
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Juan et al. (2026) studied this question.
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