Randomized controlled trial shows social media intervention boosts HIV testing and lowers high-risk behavior in men who have sex with men, suggesting effective prevention strategies.
The social media intervention guided by the IMB model demonstrated a positive effect on expanding HIV testing coverage, reducing high-risk behavior, enhancing AIDS-related knowledge, and improving safer sex self-efficacy among men who have sex with men in resource-limited settings. These findings provide valuable guidance for future HIV prevention and control efforts targeting this population.
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Mai et al. (2026) studied this question.
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