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April 10, 2026SustainabilityOpen Access

Digital Tourism Communication and Sustainable Tourist Behavior: The Role of Social Networking Service Information Characteristics in Shaping Destination Image and Behavioral Intentions

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Authors

MZMengmeng ZhangYWYang WuKCKecun Chen

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Overview

Explores how social networking service characteristics shape destination image and intentions.

Key Points

  • The research aims to understand how characteristics of social networking service information affect destination image and tourist behavior.
  • Employed the stimulus–organism–response (S-O-R) framework.
  • Collected data from 273 Chinese tourists about Jeju Island.
  • Analyzed data using structural equation modeling (SEM) with bootstrapping.
  • Convenience significantly influences cognitive image.
  • Vividness, convenience, and interactivity significantly affect affective image.
  • Reliability does not show a significant effect on destination image.
  • Affective image positively influences behavioral intentions; cognitive image does not.
  • Vividness and interactivity directly influence behavioral intentions, while convenience does not have a direct effect.

Cite This Study

Zhang et al. (2026) studied this question.

synapsesocial.com/papers/69d8946e6c1944d70ce055abhttps://doi.org/10.3390/su18073612
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Also Consider

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  1. 1Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities2024 · 3 citations
  2. 2Social media influencers, fandom engagement, and consumer intention formation in digital tourism platforms: A stimulus–organism–response perspective2026
  3. 3Beyond the Screen: How Online Information and Visual Appeal Shape Tourist Intentions in Lokananta2025
  4. 4How do affective and cognitive involvement affect tourism intentions: a perspective on blogger impact2024 · 4 citations
  5. 5How social media information processing influences tourist destination image: a heuristic-systematic model perspective2026