This research examines target ratcheting and audit hour effects on audit quality in audit firms, suggesting implications for practice.
This study utilizes a large proprietary audit hour dataset from Korea to examine target ratcheting (the practice of adjusting future targets based on prior performance) and the ratchet effect (how employees react to target ratcheting) within the audit industry. We test whether previous findings (e.g., Ettredge et al. 2008) hold in a larger dataset covering both Big 4 and non-Big 4 firms. Consistent with the target ratcheting theory, we find empirical evidence of target ratcheting across all firms. However, unlike Ettredge et al. (2008), our results do not indicate the presence of asymmetric ratcheting. We also find that audit hours increase following favorable budget variances (i.e., actual < budgeted hours), consistent with the ratchet effect. Finally, although higher budgeted audit hours are associated with greater audit quality as measured by absolute discretionary accruals, we do not find evidence that increases in actual audit hours are associated with improved audit quality. JEL Classifications: M42; M41; G34.
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Hong et al. (2026) studied this question.
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