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April 10, 2026Open Access

Green Selling Antecedents and their effects on Business Performance of Fast-Food firms in Port Harcourt, Nigeria

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Authors

PIPreston Igeoma IHUNWOPIPEACE IGWEJBJohn Nsaneh Salo BAZIA

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Overview

Investigates the impact of green selling practices on business performance in fast-food firms, suggesting actionable strategies for improvement.

Key Points

  • The study aims to explore how green selling practices influence the business performance of fast-food firms.
  • Cross-sectional research design
  • Primary data collection
  • Analysis of relationships among study variables
  • Green selling practices significantly enhance business performance metrics.
  • Green innovation and eco-labeling positively affect staff drive and organizational goodwill.

Cite This Study

IHUNWO et al. (2026) studied this question.

synapsesocial.com/papers/69d896566c1944d70ce07ba8https://doi.org/10.5281/zenodo.19470710
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