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July 1, 1988Journal of MarketingOpen Access

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

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Authors

VZValarie A. ZeithamlUniversity of North Carolina at Chapel Hill

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Valarie A. Zeithaml (1988) studied this question.

synapsesocial.com/papers/69d89b89183921ebcaae2d22https://doi.org/10.2307/1251446
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Pseudo Research in Marketing: The Case of the Price/Perceived‐Quality Relationship1980 · 33 citations
  2. 2The Price-Quality Relationship: An Extension1969 · 104 citations