Tourism Souvenir Ceramics Craft Creation: Design Inspiration of Malang Local Artefact Culture

Crafts should be developed as part of the tourism sector, because when this pandemic ends, the tourism sector will need to rise up and be ready to answer the challenge. The tourism industry should be supported by souvenir crafts, but the products lack the design variance that is reflected in the local cultural character. This research aimed to develop designs based on local culture. The methods included studying local culture, formulating local culture concepts as Malang souvenir ceramic creation ideas, doing creative shape exploration and technique exploration, creating art and product prototypes, testing and validating the product diversification in terms of concept and prototype, and lastly, improving the product and analyzing the creative results. Keywords: Malang souvenir ceramics, design diversification