Belief in Pseudoscience, Cognitive Style and Science Literacy

Summary Most studies of superstitious belief have focused on paranormal phenomena, but this study extended existing findings to non‐paranormal pseudoscience by exploring links between belief and dual‐process thought (cognitive ability and intuitive‐analytical thinking styles). In the present study, Japanese participants (N = 264; 188 women, 76 men; mean age = 25.0; range = 18–81) completed questionnaires on cognitive style and ability and level of beliefs and science literacy. Results showed that belief in paranormal and non‐paranormal pseudoscience correlated positively; after controlling for demographic variables, level of science literacy and cognitive ability, both analytic and intuitive cognitive styles positively predicted paranormal belief. Belief in non‐paranormal pseudoscience associated positively with analytic, but not intuitive style. These results follow the dual‐process view of belief perseverance; however, analytic style affected beliefs oppositely from previous studies. This discrepancy might emerge from Western and Eastern cultural differences in reasoning.