What question did this study set out to answer?

The aim is to define and measure employer attractiveness from the perspective of potential employees.

Captivating company: dimensions of attractiveness in employer branding

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This research identifies components of employer attractiveness, suggesting implications for organizations seeking talent.

The aim is to define and measure employer attractiveness from the perspective of potential employees.
Developed a scale for measuring employer attractiveness
Identified components of employer attractiveness
Focused on knowledge-intensive contexts
Employer attractiveness encompasses various benefits potential employees envision
The developed scale provides a structured approach to measuring employer attractiveness
Implications for enhancing internal branding strategies are discussed

Berthon et al. (2005) studied this question.

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