What question did this study set out to answer?

To test leverage-salience theory hypotheses regarding how topic interest impacts survey cooperation, whether monetary incentives moderate this effect, and if the resulting nonresponse produces nonignorable error.

March 1, 2004Public Opinion QuarterlyOpen Access

The Role of Topic Interest in Survey Participation Decisions

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Authors

RGRobert M. GrovesNovartis (Germany)SPStanley PresserUniversity of Maryland, College Park SDSarah DipkoMorgan Stanley (United States)

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Implication

Factorial experiment reveals that topic interest biases survey cooperation rates across diverse populations, indicating that monetary incentives mitigate nonresponse error.

Key Points

To test leverage-salience theory hypotheses regarding how topic interest impacts survey cooperation, whether monetary incentives moderate this effect, and if the resulting nonresponse produces nonignorable error.
Conducted a three-factor experiment evaluating cooperation across five distinct survey topics.
Sampled from five target populations with known attributes directly related to the topics under study.
Administered requests under two separate monetary incentive conditions to evaluate changes in participation rates.
Individuals presented with survey topics relevant to their interests participate at higher rates than uninterested individuals.
Providing monetary incentives attenuates the participation gap between interested and uninterested respondents.
Topic-driven nonresponse introduces systematic nonignorability into survey participation, directly biasing key statistical estimates.

Cite This Study

Groves et al. (2004) studied this question.

synapsesocial.com/papers/69d901c5a6384138a5d17dc6 https://doi.org/10.1093/poq/nfh002

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Implication

Factorial experiment reveals that topic interest biases survey cooperation rates across diverse populations, indicating that monetary incentives mitigate nonresponse error.

The Role of Topic Interest in Survey Participation Decisions

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Topic Interest in Survey Participation Decisions

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider