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January 1, 2003Journal of MarketingOpen Access

Psychological Implications of Customer Participation in Co-Production

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Authors

NBNeeli BendapudiEmory HealthcareRLRobert P. LeoneTexas Christian University

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Bendapudi et al. (2003) studied this question.

synapsesocial.com/papers/69d955a87fca1f84ab684bc5https://doi.org/10.1509/jmkg.67.1.14.18592
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