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November 4, 2020Journal of the Academy of Marketing ScienceOpen Access

A strategic framework for artificial intelligence in marketing

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Authors

MHMing‐Hui HuangTamkang UniversityRRRoland T. RustUniversity of North Carolina at Chapel Hill

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Huang et al. (2020) studied this question.

synapsesocial.com/papers/69d95ed55e5bcb4e3b835dbchttps://doi.org/10.1007/s11747-020-00749-9
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