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January 1, 2008Psychological Bulletin

Heuristics made easy: An effort-reduction framework.

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Authors

ASAnuj ShahDODaniel M. Oppenheimer

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Shah et al. (2008) studied this question.

synapsesocial.com/papers/69d963bf8988aeabbe6851b4https://doi.org/10.1037/0033-2909.134.2.207
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