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This research examines how the availability of recycling options can lead to increased resource consumption.

Recycling gone bad: When the option to recycle increases resource consumption

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This research examines how the availability of recycling options can lead to increased resource consumption.
Conducted an experiment comparing paper usage with and without recycling options during product evaluation.
Performed a follow-up field experiment to assess hand towel usage before and after introducing recycling bins in restrooms.
Paper usage increased when recycling was offered during product evaluation, showing more consumption in that scenario.
Post-introduction of recycling bins, restroom paper towel usage per person was higher than before the bins were available.

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Experimental study reveals higher resource use with recycling options, indicating surprising consumer behavior.

Catlin et al. (2012) studied this question.

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