Journal Article Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered Questions Get access Joseph N. Cappella Joseph N. Cappella 1Annenberg School for Communication, Abramson Cancer Center, University of Pennsylvania, Philadelphia, PA 19104-6220 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 56, Issue suppl_1, August 2006, Pages S265–S279, https://doi.org/10.1111/j.1460-2466.2006.00293.x Published: 04 August 2006
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