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Observational study analyzes investment preferences in Davanagere's households, indicating a shift towards digital gold forms.
This study explores how the fluctuating prices on gold affecting on investment behaviour of Davanagere city in Karnataka, India. The city is a known business center situated at middle of Karnataka and it is famous for its rich cultural traditions and rising urbanization. Davanagere city presents a unique demographic where gold is considered as a cultural and an investment asset. In this regard this research tries to analyse changes in investment preferences from physical gold to digital forms among households of Davanagere city due to recent high fluctuations in gold price. Findings suggest a gradual shift in younger generations and financially literate populations. Where as among the older and rural people traditional attitudes remain same.
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Dakshayani G.N (2026) studied this question.
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