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The research aims to explore the interplay between ideology and digital transformation in managing public opinion.

April 11, 2026Open Access

Ideology and Di̇gi̇tal Transformati̇on i̇n the Management of Publi̇c Opi̇ni̇on: A Soci̇ologi̇cal Analysi̇s

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The research aims to explore the interplay between ideology and digital transformation in managing public opinion.
Theoretical and conceptual analysis of ideology and public opinion management.
Empirical examination of digital transformation's role within Azerbaijan's sociological context.
Analysis of social behavior and information flow as factors in public opinion.
Public opinion is shaped by both ideology and digital platforms.
Ideological mechanisms enhance legitimacy and social control in public opinion management.
Digital transformation increases the effectiveness of ideological influences.

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Analysis shows how ideology shapes public opinion in Azerbaijan, indicating the importance of digital tools.

Gasimova et al. (2026) studied this question.

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