What question did this study set out to answer?

The aim is to investigate the factors that influence consumer trust in Internet shopping.

A Trust Model for Consumer Internet Shopping

View Full Paper

Ask AI

Bookmark

Authors

Demonstrates factors influencing consumer trust in online shopping, suggesting implications for e-commerce success.

The aim is to investigate the factors that influence consumer trust in Internet shopping.
Developed a theoretical model outlining antecedent influences on consumer trust.
Identified four main factors: merchant trustworthiness, the Internet as a medium, infrastructural factors, and demographic variables.
Tested some hypotheses empirically to validate the model.
Merchant integrity significantly positively influences consumer trust in Internet shopping.
Effect of merchant integrity is moderated by the individual's trust propensity.

Lee et al. (2001) studied this question.

View Full Paper

Ask AI

Bookmark