What question did this study set out to answer?

To understand how tourists' emotions influence place attachment and the role of satisfaction in this relationship.

November 30, 2016Journal of Travel ResearchOpen Access

Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend

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Randomized trial explores emotions' impact on place attachment and recommendations in tourists, suggesting new marketing strategies.

To understand how tourists' emotions influence place attachment and the role of satisfaction in this relationship.
Model developed based on developmental theory of place attachment.
Data collected from 464 international tourists in Thailand.
Analysis of emotions, satisfaction, and intention to recommend.
Positive and negative emotions significantly influence place attachment.
Negative emotions show a positive relationship with place attachment.
Satisfaction is the only factor that mediates emotions and intention to recommend.

Hosany et al. (2016) studied this question.

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