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December 1, 2005The Marketing Review

Place Branding: A Review of Trends and Conceptual Models

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MKMihalis Kavaratzis

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Mihalis Kavaratzis (2005) studied this question.

synapsesocial.com/papers/69da259da6045d71bfa3c3c9https://doi.org/10.1362/146934705775186854
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