An examination of the overly changed definition of marketing is provided. A rationale for the cessation of future such changes is proposed, although not validated empirically. Finally, the most ultimate parsimonious, least wordy, simplistic, most basic, generalisable, utilitarian, non-obsolete-becoming definition of marketing (or anything remotely marketing-like) in the history of business and the world in general is modestly proposed.
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Lynn R Godwin (2019) studied this question.
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