What question did this study set out to answer?

This research aims to improve product development processes by integrating diverse research techniques.

October 1, 1992Design Management Journal (Former Series)124 citations

CONVERGING PERSPECTIVES: Product Development Research for the 1990s

ESElizabeth SandersUniversity of Florida Health

Key Points

This research aims to improve product development processes by integrating diverse research techniques.
Describes multiple research techniques relevant for product development.
Illustrates the process of converging perspectives for effective design management.
Identifies the need for improved integration of research methods in product development.
Demonstrates that effective integration can lead to more usable and desirable products.

Abstract

THE ENORMOUS NUMBER of product failures indicates that companies need to dramatically improve the research that goes into the development process so results are simultaneously useful (needed), usable (understandable), and desirable (wanted). Elizabeth B.‐N. Sanders believes this will happen when design managers integrate multiple research techniques‐several of which she describes and illustrates‐in a process referred to as “converging perspectives.”

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