Randomized trial explores improving product development through diverse research techniques, suggesting enhanced outcomes.
THE ENORMOUS NUMBER of product failures indicates that companies need to dramatically improve the research that goes into the development process so results are simultaneously useful (needed), usable (understandable), and desirable (wanted). Elizabeth B.‐N. Sanders believes this will happen when design managers integrate multiple research techniques‐several of which she describes and illustrates‐in a process referred to as “converging perspectives.”
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Elizabeth Sanders (1992) studied this question.
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