What question did this study set out to answer?

This research aims to explore how firms engage in search behavior when creating new products.

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction.

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Longitudinal study examines search behavior in firms to develop new products, suggesting implications for innovation strategy.

This research aims to explore how firms engage in search behavior when creating new products.
Examined search behavior in firms within the global robotics industry over time.
Identified two distinct dimensions of search: search depth and search scope.
Analyzed how knowledge reuse and exploration relate to product innovation.
Firms exhibit varying levels of search depth, frequently reusing existing knowledge.
Search scope varies, indicating differing levels of exploration for new knowledge.
Findings suggest a more complex understanding of search behavior than previously posited.

Katila et al. (2002) studied this question.

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