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February 13, 2019Journal of Travel & Tourism Marketing

Marketing robot services in hospitality and tourism: the role of anthropomorphism

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Authors

JMJamie MurphyDublin City UniversityUGUlrike GretzelUniversity of Southern CaliforniaJPJuho PesonenUniversity of Eastern Finland

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Murphy et al. (2019) studied this question.

synapsesocial.com/papers/69daa39f84371aa676a3d8cdhttps://doi.org/10.1080/10548408.2019.1571983
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