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August 6, 2008Journal of Broadcasting & Electronic Media

Understanding the Interactive Effects of Emotional Appeal and Claim Strength in Health Messages

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Authors

ALAnnie LangIndiana University BloomingtonNYNarine S. Yegiyan

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Lang et al. (2008) studied this question.

synapsesocial.com/papers/69daa59da6045d71bfa3d6dfhttps://doi.org/10.1080/08838150802205629
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