Marshall H. Becker, Lois A. Maiman, John P. Kirscht, Don P. Haefner, Robert H. Drachman, The Health Belief Model and Prediction of Dietary Compliance: A Field Experiment, Journal of Health and Social Behavior, Vol. 18, No. 4 (Dec., 1977), pp. 348-366
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Becker et al. (1977) studied this question.
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