The U.S. courts have treated especially vulnerable consumers, that is, plaintiffs whose idiosyncratic sensitivities have contributed to their product-related injuries, differently from typical consumers. The authors discuss the evolution of the concept of vulnerable consumer and suggest a broader view of it that is consistent with recent litigation and statutes. They argue that an expanded view of vulnerable consumers will protect consumers who are particularly vulnerable.
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Morgan et al. (1995) studied this question.
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