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The research aims to explore how eco-innovation can enhance sustainability in startup business models.

April 12, 2026International Journal of Versatile Research and AnalysisOpen Access

Eco Innovation in Startups: A Study on Sustainable Business Models

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The research aims to explore how eco-innovation can enhance sustainability in startup business models.
Analysis of secondary data from journals, books, and reports on eco-innovation
Focus on recent publications discussing sustainability practices among startups
Evaluation of challenges faced by startups in adopting eco-innovation
Eco-innovation improves resource efficiency and reduces environmental damage
Startups that embrace eco-innovation gain enhanced market competitiveness
Challenges include limited financial resources and investment needs in green technologies

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Examines eco-innovation's role in sustainable business models of startups, suggesting its importance for growth and competitiveness.

Rathidevi et al. (2026) studied this question.

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