What question did this study set out to answer?

The research aims to compare the effectiveness of traditional and digital marketing strategies in the consumer durables industry.

April 12, 20260 citationsOpen Access

A Comparative Study on Traditional and Digital Marketing Strategies in the Consumer Durable Industry

AGASHWIN RAJ GUPTA

Key Points

The research aims to compare the effectiveness of traditional and digital marketing strategies in the consumer durables industry.
Conducted a comparative analysis of traditional and digital marketing approaches.
Utilized observational methods during a summer training project.
Systematically documented findings to highlight differences in strategies.
Identified key differences in effectiveness between traditional and digital marketing strategies.
Noted the importance of practical exposure in marketing education.

Abstract

A professional course in (Master of Commerce) is incomplete unless the theoretical knowledgeacquired in the class room is backed up by practical exposure, as theories alone do not giveperfection to any discipline. The gap between theory and practiced is bridged by the summertraining, which has been an integral part of the syllabus.This present Project report is an image of what I have done and observed during my researchproject in “A Comparative Study on Traditional and Digital Marketing Strategies in the ConsumerDurables Industry”.I was assigned a project “A Comparative Study on Traditional and Digital Marketing Strategies inthe Consumer Durables Industry” This report is the result of the work done during the researchperiod.I have tried my level best to be as a systematic as possible and to avoid any sort of biases.

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