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June 3, 2021Journal of Product & Brand Management

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

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Authors

YCYang ChengPennsylvania State UniversityHJHua JiangIon Exchange (India)

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Cheng et al. (2021) studied this question.

synapsesocial.com/papers/69db54f1387cf706986884bfhttps://doi.org/10.1108/jpbm-05-2020-2907
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