Digital consumption and the extended self

There are numerous and substantial effects of the use of digital technologies on consumers. I focus here on the ways in which these technologies have brought changes to the extended self. This review builds on earlier work considering digital subjectivities. I find that the human–machine digital interface results in a series of challenging theoretical issues. In considering these issues at the broadest level I also address how the affordances of digital technologies may cause us to rethink the notion of extended self, the body and the relationship between objects and consumers in digital environments.