What question did this study set out to answer?

To identify the organizational actions that enable customer knowledge development, the project characteristics that moderate these actions, and their subsequent impact on new product performance.

September 13, 2004Journal of Marketing

Customer Knowledge Development: Antecedents and Impact on New Product Performance

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To identify the organizational actions that enable customer knowledge development, the project characteristics that moderate these actions, and their subsequent impact on new product performance.
Survey administered to marketing managers (N=165) with recent participation in new product development projects.
Empirical testing of a nomological network linking organizational enablers, project-level moderators, and product performance outcomes.
Substantial empirical support was observed for the nomological network linking organizational actions to the customer knowledge development process and new product success.
Project-level characteristics significantly moderate the effectiveness of organizational enablers on customer knowledge development.

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Implication

Survey study reveals organizational drivers and performance outcomes of customer knowledge development in product teams, highlighting critical project-level moderators.

Cite This Study

Joshi et al. (2004) studied this question.

synapsesocial.com/papers/69dbe073eb8801008ea3c11f https://doi.org/10.1509/jmkg.68.4.47.42722

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Implication

Survey study reveals organizational drivers and performance outcomes of customer knowledge development in product teams, highlighting critical project-level moderators.

Customer Knowledge Development: Antecedents and Impact on New Product Performance

Key Points

Discussion

Implication

Cite This Study

Customer Knowledge Development: Antecedents and Impact on New Product Performance

Key Points

Discussion

Implication

Cite This Study

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