Managing the Rivalry of Competing Institutional Logics

We investigated an organizational field where competing institutional logics existed for a lengthy period of time. We identified four mechanisms for managing the rivalry of competing logics that facilitated and strengthened the separate identities of key actors, thus providing a way for competing logics to co-exist and separately guide the behaviour of different actors. We contribute to the institutional literature by showing that competing logics can co-exist and rivalry between logics can be managed through the development of collaborative relationships.